Football is as universal as music. It’s played professionally on every continent and no sport in the world has as many fans.

The 2022 FIFA World Cup final drew 26 million U.S. viewers on linear TV–more than the NBA Finals (13 million), the World Series (12 million), PGA Finals (10 million), Stanley Cup (5 million), and even the Winter Olympics (12 million). In fact, a mere group-stage World Cup match, U.S.A. vs. England, was watched by some 15 million American viewers.